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For my Senior Capstone project, I decided to use everything I learned from my two majors as an undergrad and create my dream brand about something I've been passionate about for the past five years: nutrition and fitness. The beginning started out with a lot of research, learning in-depth about fitness and the products I wanted the brand to "sell." I created the brand from scratch, logo, font choices, color palette, product packaging and a website. Read more about the choices of the brand design below.
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