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This was inspired by the Y2K Tabloid magazine era like J-14 and Tigerbeat, this campaign is based on the popular Spotify Wrapped campaign. The idea behind the project is to showcase the user's top 3 artists from the year. This one in particular was 2020. This campaign targets Spotify's current audience: Gen Z's and Millenials who will remember these magazines and reading about their favorite celebrities and the latest gossip that surrounded their lives. It all ties back to the theme: their favorite artists.
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