Along with social media content, Connect attends local trade shows catered to families. For these shows, we created bookmarks to hand out to families that talk about the 8 senses that Pediatric Occupational Therapists work with for children. Our target was moms who often read books. They can use these and stay reminded of Connect. This fall, we turned these bookmarks into a social media campaign to expand awareness of Connect and the work they do.
Connect Pediatric Therapy is an occupational therapist in Lincoln, NE. Owner Kristen Pfiel is quickly growing her business and a growing business means a need for social media presence. We took over Connect's social posts this past summer and have created advertisements to bring new leads for their newest occupational therapist.
With a new occupational therapist on staff, we were tasked with bringing in new clients for the clinic. I created a lead generation campaign that used Facebook Ads to bring potential new customers to a landing page that provides all the information they would need to fill out a free consultation form. Connect now runs this ad once a month to continue fresh lead generations.
This landing page is both desktop and mobile-friendly. Each button placed on the page brings the user back up to the consultation form. This keeps them from having to navigate away from the page and keeps a 1-click lead generation process.