CASE STUDIES
This piece was made during my undergrad years as a school project and was rewarded with a Silver Addy in the 2021 American Advertising Federation Awards. This project is a case study collection between the brands: Glossier, American Eagle and Aerie. The three brands express both individuality and diversity through their personal branding. I wanted to reflect what these brands represent through the design of the collection as well. I expressed this by choosing a diverse group of people to display through the pages. I also chose men to represent Glossier to emphasize gender doesn't restrict someone to using a brand.
I used pictures from each of the brand's social media campaigns and created my own edits to them. I brought the black point high up to create a high contrast in the photos and added a grain to each photo. When I worked on this project, it was a lot of test and go. I would add an image to the page and used my instinct to see how I wanted to incorporate the copy with it. I then added the extra design elements to increase the visual effects of the design.
I used pictures from each of the brand's social media campaigns and created my own edits to them. I brought the black point high up to create a high contrast in the photos and added a grain to each photo.
